About

Brands are like people. From the first eye-contact, from the first flirt, to a lasting relationship – brands like people want to be charmed, they want to be taken seriously, they require constant love and care. It takes a sincere interest and persistence until a brand reveals its secrets. In over 20 years as a copywriter, creative director and creative managing director in advertising, I was privileged to work for and develop some of the greatest brands in their specific field.

Brands I loved working for:
Kellogg's Frosties, Kellogg's Toppas, Condor, Ellen Betrix, Tempo, Bounty, Opel, Greenpeace, WWF, Aktion Mensch, SDR, Sagrotan, Deutsche Bank, Konzerthaus Berlin, Cillit Bang, Namibia, Calgon, Miele, Porsche, Mövenpick, DeBeukelaer, Bofrost, ADTV, BVG, Fleurop, Villeroy & Boch, Zeiss, Thalia, Douglas, Volkswagen, Citroen, DKMS, Birkenstock, BASF, Radisson Blu, 1&1, Wella, Finish, Deutsche Post DHL Group, Schweizer Botschaft

OFB Projektentwicklung, Skjerven Group, degewo, Fivestar, PATRIZIA, GBW, A•STATE, Sotheby's International Realty, Nordland, Orascom, AM TACHELES Residential, GBW Gruppe, Atlas Capital, pwr development, Engel & Völkers, Mundial AG, Domicil Real Estate Group, KondorWessels, P&P Group, Hochtief, Immobilienscout24, Studio for Space, BNP Paribas Real Estate, pantera, Grüntuch Ernst Architekten, Commerz Real, Deka, Ralf Schmitz, Cells Group, Residea, bouwfonds, allmyhomes, HCM, BimA, Living Bauhaus, ANH Hausbesitz, Instone Real Estate, HGHI, SSN Group, ACCENTRO Real Estate, Berliner Volksbank Immobilien, Zabel, Ziegert

Michael Conrad & Leo Burnett - Frankfurt, Weber, Hobel, Schmid - Berlin,  Jung v. Matt, Spree, DDB Berlin, Heymann & Schnell - Berlin, SelectNY – Berlin, TPA - Berlin, BBDO - Berlin, Springer & Jacoby - Hamburg, J. Walter Thompson - Manila, Ressourcenmangel - Berlin, Lowe & Partners - Frankfurt, EURO RSCG - Düsseldorf, TBWA - Prague